Thursday, May 26, 2011

Brightcove introduces the world's first 'Content App Platform' at #BrightcovePLAY user conference @bcjeffw

Appcloud_1

We just spent the first half of the week at Brightcove PLAY user conference.  Had an amazing time in Boston while attending engaging sessions on online video, eating oysters at the Legal Test Kitchen in Seaport, rocking the boat cruise with Chuck Love, and seeing the introduction of Brightcove’s major new product, App Cloud, at the keynote address.

App Cloud is a content app platform for building and operating native apps and mobile touch websites across different devices easily and affordably.  It allows publishers to deliver all kinds of content, including video, blogs, Twitter feeds, photo libraries, and articles into whatever device the user operates,  such as smartphones, tablets, and smart TVs, regardless of the platform or operating system.

According to Jeff Whatcott, the VP of Marketing at Brightcove, the offering “changes the cost equation significantly.  Developing apps with App Cloud doesn’t require a separate mobile development team, rather it becomes a natural part of a company’s existing web operations.”

Brightcove also announcied that it has changed the name of its video platform to Brightcove Video Cloud and that it is positioning the company as a "cloud content services company.”

Also see:

Beet.tv report
and
http://play.brightcove.com

 

Ad Delivery Solutionsis a premier advertising partner of Brightcove, providing ad serving and trafficking services for Brightcove video.

Posted via email from Ad Delivery Solutions's Blog By SocialNetGate

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