Quertle.info, a “relationship driven” biomedical search engine, already provides its visitors with the highest quality search results. Using linguistic methods and relationship matching, Quertle’s engine understands an article’s most important information and matches it to your query.
Now Quertle, working with Ad Delivery Solutions (ADS), has launched an ad serving platform, that delivers advertisers the highest quality results as well. The ad platform taps into Quertle’s proven relationship search engine and delivers “semantically” targeted ads to a focused audience.
ADS and Quertle have also developed a custom ad format for quertle.info, that builds stylized text and image ads, proven to generate reader response.
“With the Quertle team being experimentalists, we did the research to find out what ad style would be most useful to our target audience,” said Vicki Burnett, Executive Vice President of Quertle.info. “Biomedical researchers are much more likely to read text that contains concepts relevant to them. Thus, Quertle marries text with logos to gain both brand recognition and visitor response, and displays the ad alongside the relevant search results.”
“We were pleased to find an existing solution that was flexible and could work with our semantic targeting approach, so that we didn’t have to spend the time building our own system.” said Burnett. “With their easy-to-use ad server, custom ad format development and knowledgeable customer support, ADS has helped us to achieve our initial sales goals.”
Ad Delivery Solutions, based in Alameda, CA, provides products and services for open-source ad serving.
Posted via email from Ad Delivery Solutions By SocialNetGate
