Brightcove introduces the world's first 'Content App Platform' at #BrightcovePLAY user conference @bcjeffw

We just spent the first half of the week at Brightcove PLAY user conference.  Had an amazing time in Boston while attending engaging sessions on online video, eating oysters at the Legal Test Kitchen in Seaport, rocking the boat cruise with Chuck Love, and seeing the introduction of Brightcove’s major new product, App Cloud, at the keynote address.

App Cloud is a content app platform for building and operating native apps and mobile touch websites across different devices easily and affordably.  It allows publishers to deliver all kinds of content, including video, blogs, Twitter feeds, photo libraries, and articles into whatever device the user operates,  such as smartphones, tablets, and smart TVs, regardless of the platform or operating system.

According to Jeff Whatcott, the VP of Marketing at Brightcove, the offering “changes the cost equation significantly.  Developing apps with App Cloud doesn’t require a separate mobile development team, rather it becomes a natural part of a company’s existing web operations.”

Brightcove also announcied that it has changed the name of its video platform to Brightcove Video Cloud and that it is positioning the company as a "cloud content services company.”

Also see:

Beet.tv report
and
http://play.brightcove.com

 

Ad Delivery Solutionsis a premier advertising partner of Brightcove, providing ad serving and trafficking services for Brightcove video.

Posted via email from Ad Delivery Solutions's Blog By SocialNetGate

The Blood Journal Reduces Its Ad Operations Costs by Outsourcing

 

The Journal of the American Society of Hematology, or “Blood” as it’s known, needed help to manage its growing online advertising sales program.

Instead of hiring and training an in-house ad trafficking specialist, an expensive proposition, the American Society of Hematology (ASH) turned to Ad Delivery Solutions (ADS) to manage its online ad operations.  Using Google’s ‘DFP for Small Publishers’ ad serving technology, ADS streamlined the ad trafficking process and gave ASH badly needed sales, technical and reporting support.

More importantly, outsourcing its ad campaign management allows ASH to control ad operations costs with a variable fee structure.  Ad operations costs fluctuate with the number of ad campaigns that are sold.  If sales are robust, ADS can scale the ad trafficking to meet the demand and fulfill the high value contracts.  If sales are slower, ASH saves money on its journal ad operations overhead and keeps the advertising profit margin stable.

“The ADS team provides us with a go-to expert for ad operations, who is skilled at using DFP for Small Business, a critical part of our ad contract fulfillment,” said Julia Robinson, online manager for Blood.  “We can’t justify a full time ad trafficker in-house and we certainly can’t afford to make mistakes in our ad delivery.  ADS provides the right operations solution for us.”

Based in Washington DC, Blood is a weekly medical journal published by the American Society of Hematology. It provides an international forum for the publication of original articles describing basic laboratory, translational, and clinical investigations in hematology. All articles undergo a rigorous peer review and are selected on the basis of the originality of the findings, the superior quality of the work described, and the clarity of presentation. 

Posted via email from Ad Delivery Solutions's Blog By SocialNetGate