The staff at GablesHomepage.com, an innovative website for local news and events in Coral Gables, FL, had a problem. With top-quality original content and design, they had created an engaged online community for the Coral Gables area. However, due to an incorrect initial ad server setup, GablesHomepage.com was not able to offer targeted ad packages and reliable reporting to its local advertisers, causing high-value ad sales proposals to be left on the table.
The GablesHomepage.com team turned to Ad Delivery Solutions (ADS), a provider of ad operations services, to solve its problem. ADS rebuilt the GablesHomepage.com ad operations using the OpenX ad server, and established an updated ad easy-to-use inventory design to match the sales model.
“When we called Ad Delivery Solutions last year, we were frustrated with a poor ad server design and a lack of good ad reporting,” said Alicia Coya, advertising director at GablesHomepage.com. “ADS worked closely with our team to determine how we wanted to package our ad inventory and rebuilt the ad platform based on our sales model. Now we have reliable ad delivery and happy advertisers. We couldn’t have been more pleased with the results.”
Ad Delivery Solutions, based in Alameda, CA, provides ad server consulting, affordable turn-key ad server accounts and outsourced ad trafficking services.
Posted via email from Ad Delivery Solutions By SocialNetGate
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